Rebel Refinishing is a local refinishing business looking to elevate its online presence. The original website was built using Wix, which limited both design flexibility and performance.

As a collaborative freelance project with a fellow student, our goal was to migrate the site from Wix to a custom NEXT JS app, improve its UI/UX, and ultimately increase user engagement and conversion rate.

Role: Front-end Developer and UX/UI designer

Project Goals:

• Modernize the design with a clean, user-friendly interface
• Improve performance and responsiveness across all devices
• Showcase past work in an engaging and organized way
• Enable easy content management via a headless CMS
• Drive more conversions through clearer calls-to-action and intuitive navigation

Website Before:

As the Frontend Developer, I was responsible for implementing key components of the user interface using Next.js and Tailwind CSS

Key Features Implemented:

• Hero Banner: Designed and developed a responsive, visually striking hero section with clear call to action.
• Customer Testimonials: Built a clean, carousel-style testimonial section to add credibility to the business. It links to the original Google review posted.
• Project Showcase Page: Developed a polaroid cork board style that features before-and-after transformations of client projects.
• Masonry Gallery: Implemented a responsive image gallery with a masonry layout to highlight a variety of project images specific to each service.

Screenshots:

Rebuilding the Rebel Refinishing website was a valuable collaborative experience that allowed me to apply my frontend development skills in a real-world freelance setting. By leveraging modern tools like Next.js and Prismic, we delivered a clean, performant, and user-centric website that met both the client’s and users’ needs.

Project Outcome:

• Improved usability and mobile responsiveness, making the site more accessible across devices.
• Faster page loads and smoother navigation contributed to a noticeable increase in user engagement.
• Enhanced visual storytelling through a more structured and attractive project showcase.